As a business owner, you can’t overlook the importance of visibility. Visible signs grab the attention of passersby, draw them into your shop, and help you make an impact on first-time customers. But it’s not just about attracting customers — effective signage communicates a message, piques curiosity, and gives the impression that your business is established and professional. It’s like a visual handshake that says, “Come on in,” or, “Welcome.”
According to a study by FedEx Office, 76% of consumers entered stores they hadn’t visited before solely based on the appearance and design of the signage. And, 68% of these customers felt that the quality of a store’s products or services matched what they saw on its sign.
That’s why it’s important to keep your outdoor business signs updated, fresh and eye-catching. It’s a continuous, cost-effective marketing strategy that works around the clock, even when your doors are closed. In fact, a restaurant that revamped its exterior signage saw a 15% increase in foot traffic and first-time customers afterward.
There are many ways to boost the visibility of your retail store or restaurant with outdoor signs, including color, fonts, lighting and layout. But one key factor is consistency — using the same logo, colors and fonts on all your advertising helps to reinforce brand recognition, which can help you stand out in a crowded marketplace.
Another important element is contrast, which is used to make letters or graphics pop against the background. To achieve this effect, you can use textures and tones in your signage that differ in hue, value (lightness or darkness) and saturation (intensity). Aim for a balance between bold and subtle so that the message is easily understood from a distance.
A pylon sign is the perfect solution for businesses that need to grab the attention of drivers from a distance. These tall signs, shaped like pillars or poles and typically equipped with lights, are ideal for shopping complexes but can also stand alone for restaurants, hotels or other businesses that want to be seen from the highway.
Hanging signs are also a great option for catching the attention of pedestrians on foot, bike or car. They’re usually hung from the ceiling or on the wall, and can feature all kinds of graphic designs and lettering.
Digital, neon and backlit lightbox signs are a great choice for retail and restaurant establishments that operate at night. These bright signs are able to shine through a dark sky and attract attention even from a distance, especially when they’re featuring dynamic displays that highlight daily menu items, promotions or events.
If you’re interested in improving the visibility of your retail or restaurant store with a new signage strategy, contact a sign shop today to get started. A team of experts will work with you to come up with a creative, eye-catching and effective signage solution. We offer custom signage that reflects your brand and helps to differentiate you from competitors. Plus, they offer a variety of installation and maintenance options to ensure your business is well-branded and visible at all times.